More than 45,000 visitors from 170 countries joined 1,350 exhibitors in Amsterdam last month for the 2024 International Broadcasting Convention.
Many of those attending wanted to find out more about how the latest technologies, such as artificial intelligence (AI), can help solve the challenges faced by the media and entertainment industry.
Simple words are easy to use. Within the TMT (technology, media and telecoms) sector, scalability is one. The Dutch say schaalbaarheid. For me, that word evokes images of tectonic plates shifting, layers of rock folding under immense pressure, forces deep below the earth’s surface grinding out continents.
As the International Broadcasting Convention (IBC) approaches its 50th year, the annual conference and trade exhibition is evolving at the same dizzy speed as the industry it serves.
IBC’s metamorphosis from 500 delegates and three dozen vendors in a corner of a London hotel in 1967 to 55,000 attendees and 1,600 exhibitors in Amsterdam’s sprawling RAI centre is more than simply one of scale. The organisers have made increasing efforts to curate and integrate the technological developments on the show floor with the themes being debated in the conference programme.
