Simple words are easy to use. Within the TMT (technology, media and telecoms) sector, scalability is one. The Dutch say schaalbaarheid. For me, that word evokes images of tectonic plates shifting, layers of rock folding under immense pressure, forces deep below the earth’s surface grinding out continents.
"When it’s spring again, I’ll bring again, tulips from Amsterdam”, so the Max Bygraves hit goes. And what wondrous, lush, deep tulips they were. Vibrant in hue, tantalising in texture, delicate in definition.
I was like an explorer lost in this year’s IBC, its vast arrayed halls laid out like some modern tech remake of King Solomon’s mines.