Since retiring from football in 2013, David Beckham has proved himself as nimble and canny in business as he once was on the pitch. The style icon arrived onstage at the convention bearing a gift of his own brand of honey, named Sticky Vicky, which he handed to his interviewer, Jane Featherstone.
After gifting Jane Featherstone an exclusive batch of his homemade Sticky Vicky honey, David Beckham discusses the development of his production company Studio 99 with the SISTER Co-Founder and CCO.
Beckham also talks about how he harnesses social media to build his brand, and shares his thoughts on Victoria Beckham’s recent documentary commission.
The documentary series will focus on the building of her fashion and beauty empire, and the balancing act between running a family and a business simultaneously. The Beckhams, close friends, and collaborators will all feature as the doc builds a full image of Victoria’s time in the spotlight – from Spice Girl to style guru, from WAGs to riches.
The series is executive produced by Nicola Howson, known for Beckham and Ronnie O’Sullivan: The Edge of Everything.
