Sky UK

'Show me the money, boys!': The future of the sports media landscape

The spiralling cost of sports rights, the rise of women’s football and the threat that big tech companies pose to traditional broadcasters were some of the subjects covered in a lively session on the sporting media landscape.

Kicking off the discussion, session host Ade Adepitan asked whether the cost of sports rights had peaked? “We are facing intrinsic rights value headwinds,” admitted Warner Bros. Discovery Sports executive Andrew Georgiou, not least the concerns about the impact of increasing competition.

In conversation with Zai Bennett

Watch our in conversation event with Sky UK & Ireland’s Managing Director of Content, Zai Bennett.

Zai talks to TV and radio broadcaster Nikki Bedi about his extraordinary career and how he oversees Sky’s award-winning slate of original programming such as Chernobyl, Gangs of London and I Hate Suzie, as well as their US content, including recent big hitters The Last of Us and Succession.