'Show me the money, boys!': The future of the sports media landscape
The spiralling cost of sports rights, the rise of women’s football and the threat that big tech companies pose to traditional broadcasters were some of the subjects covered in a lively session on the sporting media landscape.
Kicking off the discussion, session host Ade Adepitan asked whether the cost of sports rights had peaked? “We are facing intrinsic rights value headwinds,” admitted Warner Bros. Discovery Sports executive Andrew Georgiou, not least the concerns about the impact of increasing competition.