set top boxes

The future of television? Set top boxes

The humble set-top box is poised to become the first of a new generation of domestic media servers at the heart of the next stage of the home entertainment revolution. Many in our industry persist in seeing STBs – originally introduced more than 20 years ago as simple devices for decoding broadcast signals – as a mere “techy” sideshow.

They have, however, emerged as one of the most important device classes in the consumer media landscape and, once again, they are driving disruption and strategic change.