While ITV2’s summer sizzler Love Island has gone some way to bringing that back, for television dramas the choice is now so vast that everyone is watching something different. And, thanks to TV on-demand, even if people are watching the same series, it’s likely to be at a different pace.
Josh Adley, head of business development at audio producer Wisebuddah, was in conversation with The Media Podcast presenter Olly Mann, and explained the attraction of podcasts.
“You can listen to podcasts anywhere via your mobile phone – during your commute, while driving, in the gym, while cooking. Podcasts are tailor-made for mobility and multitasking, which make them really relevant to how people live their lives today,” he said.