The South Korean smash hits taking over Saturday-night primetime
Brash, brazen and bonkers, Korean formats such as ITV’s The Masked Singer and BBC One’s I Can See Your Voice (ICSYV) have swept into British homes in Saturday-night primetime, grabbing audiences and plaudits alike.
In slots previously occupied by long-running shows such as The X Factor and Strictly Come Dancing, these South Korean formats encapsulate the joy of the new and original.