The secret of a successful TV format
“Simplicity is the key. When I was pitching, if I didn’t know what the idea was in two or three lines, I’d tell the producer to ask them to rethink it.
“As a commissioner I’d sometimes get a beautifully presented five-page document and get to the end of it and think ‘So what’s the show?’
“For me, the other big thing is purpose. As yourself "What’s the point?' Just because you can do it with TV cameras doesn’t mean it’s a TV show. You should be trying to answer a question.