duty of care

Ofcom's new duty of care guidelines to protect TV talent

Love Island (Credit: ITV)

For decades, putting members of the public on screen was a win-win situation. From Blind Date to The Generation Game, from Survivor to Big Brother, there was always new fodder for the tabloids, huge audiences for advertisers – including that vital but hard to reach 16-24 demographic – and, for ordinary folk, the chance for a few dazzling moments to make their lives extraordinary.