The success of live streaming from your living room
As the performing arts went into hibernation during the past year, streaming performances have arguably started to come into their own. In 2020, Dua Lipa’s Studio 2054 live stream netted 5 million viewers in more than 170 countries, while National Theatre at Home generated around 15 million views.
The hope in certain parts of the creative industries is that the pandemic has shown the beginnings of new streaming business models akin to, say, pay-per-view live boxing, where people are happy to pay £20 to watch a big fight.