Dana Strong

Sky's CEO Dana Strong: Partnerships and aggregation are key to retaining subscribers

Dana Strong (left) and Beth Rigby (credit: Richard Kendal)

After 30 years of investment as the centrepiece of Rupert Murdoch’s media empire, it was no wonder there was a battle of suitably high drama when Sky Group went on sale in 2018 – nor that it went to Comcast for the tidy sum of $39bn (£28.5bn). 

Three years on, former Comcast executive Dana Strong is Sky’s new CEO, replacing Jeremy Darroch after his 13-year tenure. 

Refining Sky’s winning strategy

It is just over two years since Comcast bought Sky for a massive £30.6bn, but it is only now that the company has appointed one of its own senior executives to run the European pay-TV giant. Last month, the dynamic Dana Strong, head of Comcast Cable’s consumer services business, was announced as the successor to Jeremy Darroch, who led Sky for 13 years and was chief financial officer before that.