Dana Strong

Sky CEO Dana Strong on Succession and satellite dishes

Matthew Garrahan, Financial Times: Sky was primarily a satellite business. You’ve moved aggressively into IP. Are you turning off the satellite dishes any time soon?

Dana Strong, Sky: It’s a key strategic pillar for us to move on to a new, IP-based platform and this year we literally blew the satellite dish up in our TV commercials.… Seeing where the trends in consumption were going, we wanted to ensure consumers had choice…

International Keynote: Dana Strong, Sky | RTS Cambridge Convention 2023

In conversation with FT Head of Digital Matthew Garrahan, Dana Strong, Group CEO of Sky, will discuss her strategy for Sky as well as the reasoning behind their shift away from satellite to IP delivery.


  • Matthew Garrahan, Head of Digital, Financial Times


  • Dana Strong, Group CEO, Sky

The session was part of the RTS Cambridge Convention 2023, with Principal Sponsor Channel 4. The convention took place on 20 - 21 September at King's College, Cambridge.

Sky's CEO Dana Strong: Partnerships and aggregation are key to retaining subscribers

Dana Strong (left) and Beth Rigby (credit: Richard Kendal)

After 30 years of investment as the centrepiece of Rupert Murdoch’s media empire, it was no wonder there was a battle of suitably high drama when Sky Group went on sale in 2018 – nor that it went to Comcast for the tidy sum of $39bn (£28.5bn). 

Three years on, former Comcast executive Dana Strong is Sky’s new CEO, replacing Jeremy Darroch after his 13-year tenure. 

Refining Sky’s winning strategy

It is just over two years since Comcast bought Sky for a massive £30.6bn, but it is only now that the company has appointed one of its own senior executives to run the European pay-TV giant. Last month, the dynamic Dana Strong, head of Comcast Cable’s consumer services business, was announced as the successor to Jeremy Darroch, who led Sky for 13 years and was chief financial officer before that.