Cecile Frot-Coutaz

RTS Digital Convention: Culture shock

Cécile Frot-Coutaz, head of YouTube, EMEA, has urged broadcasters to form more partnerships with the Google-­owned platform, which this summer was revealed to be the third most-watched video service in the UK after the BBC and ITV.

Speaking at the RTS Digital Convention, the former Fremantle CEO emphasised that her company had plenty of evidence to show that legacy platforms seeking young audiences would be smart to cement their ties with the video-sharing platform.

Making the most of YouTube’s collaborative culture

She joined YouTube in 2018 from global production giant Fremantle, where as CEO she oversaw international hits like the Idol franchise and X Factor.     

“It’s very different to working in TV in a vast number of ways…YouTube speaks a different language…The first thing that hits you are the acronyms…  

“What strikes most people when they come in from outside is how collaborative the culture is.   

Jane Turton in conversation with Cecile Frot-Coutaz | RTS Digital Convention 2020

Jane Turton, CEO of All3Media, joins Cecile Frot-Coutaz, Head of YouTube, EMEA, in conversation as part of the RTS Digital Convention 2020.

Cecile and Jane discuss the differences in culture between tech companies and the more traditional production sector, the next generation of creatives, capturing audiences on tech platforms, and the challenges of keeping YouTube a safe space.