The announcement that Channel 4 will be coming to Leeds literally lit up the city. Social media went mad. Leeds City Region’s #4Sparks campaign had prevailed, and Leeds University floodlit its iconic Parkinson Building in celebration.
Friends and neighbours with no connection to the media were talking about it as a good thing. A new wave of prosperity, jobs and creative pride was on the way.
Moreover, we had been the underdog and beaten off the challenge from the two Andies (mayors Andy Street, heading the Birmingham bid, and Andy Burnham, in Manchester).