From Tom Davis and James De Frond, creators of RTS-nominated Murder in Successville, the show follows childhood sweethearts and comedy double act Gary and Terri King, in their pursuit of moderate (and immoderate) success in their competitive suburban idyll.

Combine that with Gary’s desperate need to impress his ‘not-in-my-day’ father, Big Gary, and you have, says the BBC, “a massive ‘try hard’ douchebag”.

Romesh Ranganathan, Simon Day , Camille Coduri , and Laura Checkley will also be appearing in the pilot.

Speaking to the RTS earlier this year, Davis reflected on his own route into comedy: “I came from an environment where I had no education, I’ve not got any qualifications. I’d seen Mickey Flannagan in a pub in Bethnal Green, and I thought ‘I can probably get up on stage and tell five minutes of jokes…’”

BBC Director of Content Charlotte Moore, who today committed to shows that no one else dares to do, also unveiled a comedy series from Derren Litten, creator and writer of ITV’s Benidorm.

Set in Scarborough, the eponymously named show follows the lives and loves of a group of Yorkshire locals who meet most evenings for karaoke and gossip. The six-part series will begin filming in summer 2019.