Celebrity Haunted Hotel Live will feature a new batch of celebrity guests checking in to 'Britain's spookiest hotel' every night from 27 October, until Halloween night when there will be a gripping finale.

“Five nights in the UK's spookiest hotel with some great celebrity guests over Halloween - what could possibly go wrong?!” said former The One Show presenter Lampard.

​The celeb boarders will have to perform tasks during their stay, from investigations of the hotel grounds to gruesome group experiments, voted for by the television audience and instructed by co-hosts Matt Richardson and Jamie East.

Game of Thrones commentator​ East will be based in a live interactive hub inside the hotel, while Matt Richardson (Viral Tap) will also lead the companion show Celebrity Haunted Hotel Live: Do Not Disturb from 28 October.

Steve North, W's general manager, said: “We are excited to be broadening the shows on W even further with a live, nightly entertainment event for Halloween. Set in Britain’s spookiest village, Celebrity Haunted Hotel Live combines interactive challenges with a ghostly setting. 

"I can’t wait to see how brave our celebrities really are.”