Everyone TV has launched Freely, a new streaming service backed by the BBC, ITV, Channel 4 and Channel 5.
The free service allows its users to stream live channels through smart TVs, without the need for an aerial or dish. Viewers are also able to watch on-demand content from the UK’s biggest broadcasters.
As was previously announced, Hisense will be the first smart TV partner for the service, and begins selling Freely smart TVs today (30th April).
Freely represents the first collaboration between Britain’s four public service broadcasters, in an effort to futureproof live TV in the age of streaming.
STV and S4C, the Scottish and Welsh public service broadcasters, respectively, will also make their channels and on-demand content available on Freely. The service will be available on the TiVo OS.
BritBox UK – a similar streaming collaboration between the BBC and ITV – has been fully absorbed by ITVX, after the BBC sold its share in the venture to ITV in 2022.
“Delivering live TV over broadband for free is a ground-breaking innovation that will futureproof public service broadcasting,” said Kieran Clifton, director of BBC Distribution & Business Development.
“The success and impact of programmes like ITV’s Mr Bates vs the Post Office shows the importance of UK PSBs and ITV is proud to be part of this exciting new chapter for free TV in this country with Freely,” said Martin Goswami, the ITV Group Strategic Partnerships and Distribution Director.
Grace Boswood, Technology & Distribution Director, Channel 4, said: “Freely will deliver the best of Britain’s world-leading public service content seamlessly and for free. It further supports Channel 4’s Fast Forward strategy as we accelerate our transformation into the streaming age, ensuring our trusted, brand-safe content is available to everyone.”
James Tatam, SVP Business & Revenue for Channel 5, added: “We're delighted to be part of Freely, which will ensure UK audiences can continue to easily discover and enjoy original, high quality British programmes from Channel 5 and the other public service broadcasters.”
Additional smart TV and operating system partners for Freely will be announced in the coming weeks.
