As the broadcast industry reinvents itself, the firms that lead in the future will be those that fully embrace the concept of Digital Reinvention and the profound reassessment of business practices that it requires.

Digital Reinvention rethinks customer and partner relationships putting customer needs, use, and aspirations first. It requires that media organizations offer customers compelling new personalised experiences, establish new focus, build new expertise, and devise new ways of working to thrive in this rapidly changing business environment.

The industry has a great opportunity to take ever-stronger creative content to consumers with a more engaging, personalised experience than they have ever had before. Doing so can create more revenue opportunities and more value for the industry!

Our new whitepaper, which we prepared for the IBC Leaders’ Summit in September 2016, explores the concepts of Digital Reinvention, highlighting what they mean for media organizations that want to make the necessary changes. The paper aims to help media companies make the decisive shift to succeeding in the digital era. You can read it here.

If you are attending the RTS London Conference on September 27, you are invited to meet me and the IBM team to discuss the issues raised by this paper, and to see demonstrations of some of the components needed to support a personalised customer experience, including audience insights, social media insights and cloud video services.

 

 

Daniel Toole is Media & Entertainment Industry Leader, IBM Global Business Services in Europe. Daniel has 25 years of experience working with some of the world’s largest media and technology companies and investors on corporate strategy and transformation, technology and investments. You can reach him at daniel.toole@uk.ibm.com.