Exploring the UK in all its eccentric glory, Jones will set out to prove the power of minority and a good sense of humour over a big budget when it comes to travel.

Semi-scripted, the series begins with Jones having to abandon her global, luxurious travel plans, before convincing Channel 4 to adapt conceptually to Covid-19 and its constraints.

Instead, each episode a celebrity guest will join Jones in a different location within the UK, sniffing out adventures in both the city and the country.

Jones said: "I spent lockdown back in Yorkshire with my parents, which was...tricky! But it did remind me how beautiful my hometown of Bridlington is, with its beautiful beaches, wildlife, and lovely locals. 

“I want to explore more brilliant places like this. To be honest, I'm just over the moon to be leaving the house again!”

Parodying the traditional travelogue, the series will target all its tropes, be they the sublime vistas of the outdoors to the friendly antics of the road trip.

The relentlessly demanding Commissioning Editor character at the helm of production will also ensure the lampooning of the wider TV industry.

Sarah Lazenby, Head of Features and Formats for Channel 4, added: “Jones’ dark and mischievous humour knows no bounds.

“So what could possibly go wrong giving her her own show to rampage across the U.K. and send up TV bosses?”