Freddie Flintoff to front new documentary about bulimia for BBC One.
Freddie Flintoff On Bulimia will see Flintoff try to understand the causes and impact of his personal struggles with bulimia and explore why eating disorders are so hidden in men.
The famous cricketer will talk to experts and men suffering from the illness to learn about the reality of being a man with an eating disorder.
Flintoff has gone from being one of Britain’s best loved sporting heroes to having a successful screen career, which includes the coveted role as a Top Gear presenter.
However, living a life in the public eye has not come without it’s challenges and when Flintoff was recruited to the England side in 2001, the constant scrutiny from fans, the press and his teammates lead him to feel pressured to keep his weight down.
In an attempt to keep up with his fitter and slimmer teammates, Flintoff’s obsession with his weight spiralled into full-blown bulimia and became a problem that he wrestled with throughout his career and is still something he deals with today.
The number of men living with bulimia has more than doubled over the last decade, with up to one in four of those living with bulimia being men.
Despite an increase in the men living with the disorder, only 10% seek professional help for the illness.
Freddie Flintoff MBE commented: “If this resonates with one person watching, or through this we can show someone that there is help out there, then this is worth doing.”
Director of BBC Content, Charlotte Moore, thanked Flintoff for opening up about his own personal struggle with bulimia.
Moore added: “I hope this film will raise awareness about a subject that is all too often a taboo and make a difference to the way men talk about mental health.”