Watch RTS events in full

Branded Content Comes of Age | Full video

Watch the full session from our panel discussion on how the entertainment values of editorial TV content, talent and other editorial assets are being used to create more advertising and funding opportunities across the UK TV industry.

The panel included Channel 5's Commissioning Editor for Factual Entertainment, Greg Barnett, Joint Managing Director at Rumpus Media, Emily Hudd, Wavemaker's Head of Integrated Delivery, Saj Nazir and Channel 4's Controller of Funded Content, Simon Wells.

Mad Men v Math Men – Will Data Kill Advertising? | RTS Cambridge 2019

A panel of leading industry experts discuss the advertising world and the future of creative advertising.

Chair Linda Yaccarino, Chairman, Advertising and Partnerships at NBCUniversal was joined by John Gapper, Chief Business Columnist and Associate Editor at Financial Times, Philippa Brown, Chief Executive at PHD, Rupert Ellwood, Partner and Head of Marketing Communications at Waitrose and Nils Leonard, Founder at Uncommon.