Watch the full session from our panel discussion on how the entertainment values of editorial TV content, talent and other editorial assets are being used to create more advertising and funding opportunities across the UK TV industry.
The panel included Channel 5's Commissioning Editor for Factual Entertainment, Greg Barnett, Joint Managing Director at Rumpus Media, Emily Hudd, Wavemaker's Head of Integrated Delivery, Saj Nazir and Channel 4's Controller of Funded Content, Simon Wells.
“Branded content comes of age: How brands and broadcasters are rethinking advertising” was an early evening event held at the h Club in central London on 21 October. The event was chaired by the journalist and media commentator Kate Bulkley, and produced by Vicky Fairclough and David Amodio. A longer report will appear in the November issue of Television.