measurement

Hidden Figures: Understanding TV Audiences in the On-Demand Age

There is speculation that direct-to-consumer services such as Netflix account for large amounts of UK viewing and that this figure has grown significantly during the pandemic. How true is this?        

In this session BARB CEO Justin Sampson explains why the TV sector needs to measure on-demand audiences and how BARB is rising to the challenge with its reporting of audiences for these services. Some previously unreported figures on series four of The Crown will be revealed by BARB.