As broadcasters and platforms increasingly pivot towards an on-demand world, there is a new urgency to having publicly available, accurate data on ratings for direct-to-consumer services.
There is speculation that direct-to-consumer services such as Netflix account for large amounts of UK viewing and that this figure has grown significantly during the pandemic. How true is this?
In this session BARB CEO Justin Sampson explains why the TV sector needs to measure on-demand audiences and how BARB is rising to the challenge with its reporting of audiences for these services. Some previously unreported figures on series four of The Crown will be revealed by BARB.
The panel will also discuss what producers and broadcasters know about the success – or otherwise – of their shows streamed or downloaded on on-demand platforms.
Lucy Bristowe, Sky Media’s Director of Insight and Research
Wayne Garvie, President, International Production, Sony Pictures Television
Sarah Rose, Chief Operating and Commercial Officer, ViacomCBS, UK
Justin Sampson, CEO, BARB
Chair: Manori Ravindran, Variety International Editor