Who is watching? The challenge of digital TV measurement

Who is watching? The challenge of digital TV measurement

Wednesday, 24 October, 2018
6:30pm arrival for 6:45pm start

Location

The Hospital Club
24 Endell Street
London
WC2H 9HQ
United Kingdom
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Early Evening

In the advent of technological development with the introduction of on demand, over-the-top, catch up, scroll back, apps, downloads and much more – can the TV industry keep up with the changes and the ever-growing need to measure TV viewing habits across devices, platforms and other new ways to watch?

Speakers: 
Rich Astley, Chief Product Officer, Finecast
Matt Hill, Research and Planning Director, Thinkbox
John Litster, MD, Sky Media
Sarah Rose, Director of Consumer Insight, Channel 4
Justin Sampson, CEO, BARB
Chair: Kate Bulkley, Journalist
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Location Details

24 Endell Street
London
WC2H 9HQ
United Kingdom

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In the advent of technological development with the introduction of on demand, over-the-top, catch up, scroll back, apps, downloads and much more – can the TV industry keep up with the changes and the ever-growing need to measure TV viewing habits across devices, platforms and other new ways to watch?