4Creative

Shamed (w/t), which stars Game of Thrones actress Faye Marsay, centres around the cool and calm Sarah Ivy, whose world collapsed around her 10 years previously.

With the help of her brother she kidnaps two men, Nathan (Nick Blood - Agents of S.H.I.E.L.D) and Mani. The duo claim not to know Sarah or what she would want with them, however a connection is soon revealed...

The innovative campaign for the first series in 2015, which displayed no Channel 4 logos, was designed to hoodwink the public into thinking that “synthetic humans” were available to purchase.

As part of a teaser campaign for the series, the 4Creative team – including senior digital producer Savvides – created a fictional brand, “Persona Synthetics”, which manufactures the “synths” –artificial humans – in the programme.