It’s a harder task than it once was: audiences are more fickle than ever and there’s more choice from many more outlets, whether they are broadcasters or streamers. But there were many potential answers – among them, authentic local programming, sport, live shows, brand recognition and greater consumer choice – offered by the panellists in an informative session.
The waiting cruise boat on the Seine could be seen clearly but, perplexingly, there was no obvious route down to board it from the embankment by the Eiffel Tower.
This was not for a Sky News team’s Champagne-fuelled sightseeing tour. We were attempting to show how, in July, a floating parade of athletes would be part of the most ambitious opening ceremony conceived by an Olympic city.
Viewers already groaning under a surfeit of TV sport this summer ain’t seen nothin’ yet – the Paris Olympics is a whole different ball game. Or, more accurately, 329 different medal events, from traditional athletics, cycling and swimming to newfangled climbing and skateboarding.
Welcome to the great British summer of no sport. There will be no Wimbledon, no Euro 2020 football, no Open golf and no Olympics, which leaves the sport broadcasters on the canvas.
Punch drunk they may be, but no one is throwing in the towel. The challenge is to fill the hours of telly set aside for sport this summer and to attract the bumper audiences being enjoyed elsewhere on TV during the lockdown.
Live sport has not disappeared entirely – Taiwanese basketball and baseball anyone? – but there is not much of it about.
Eurosport announces launch of three new channels to cover the Winter Olympics at PyeongChang 2018
The Tour De France winner and eight-time Olympic medallist will join a raft of famous faces taking part in the fourth series of the perilous winter sport contest, held in Austria.
This year’s competition could be the toughest yet, as a large number of sports personalities are due to take to the slopes.
They include former England Rugby Captain Jason Robinson OBE, former England footballer Robbie Fowler, Olympic medallists Louis Smith and Jade Jones and Paralympic medallist Kadeena Cox.
My week starts at BBC Sport HQ in Salford at what is a very exciting time – the Olympics are under way. I walk to our ground-floor operation, where the BBC Breakfast set has been relocated for 17 days so that we can bring viewers all of the action from the previous night.
Join a morning conference call with colleagues in London before starting a day of back-to-back meetings, both with colleagues in Salford and liaising with those in Brazil – the four-hour time difference can make for a very long day.
On 27 August, 2,000 sports clubs across the country will open their doors to the public in celebration of the UK's biggest ever sports day as regular couch potatoes are urged to go outside and get some exercise.
As the London 2012 Olympics concluded, the overwhelming emotion for the vast army of BBC executives, consumed for years by a project on the grandest of scales, was relief at a job well done.
Barbara Slater, the Director of BBC Sport, likes to bang the drum for digital. Even so, last year she found the time to blog on the corporation’s website just six times.
Four of those six posts apologetically explained why the BBC had been forced to cede flagship rights and was likely to make further cuts in the future.
The posts unpicked why the BBC, after six decades, had to surrender Open golf and also give up on a, perhaps vainglorious, bid to roll back the years by making the Beeb the exclusive home of Formula 1.
