Freesat

Freely enters the fray

Jonathon Thompson stands outside, smiling to the camera

Two decades on from the launch of its big brother Freeview, can Freely enjoy the same success in a different TV landscape? Freely is a new service from the UK PSBs, due to launch in the second quarter of 2024. It will deliver free live and on-demand TV to the growing number of homes that receive their content via the internet to a smart TV.

Freely has already revealed its arc-and-two-dots brand identity, dubbed Freemoji, together with its electronic programme guide interface and information on how channels will be organised.