Paramount

How To Win TV Audiences And Influence Them | RTS London Convention 2024

Executives from Sky, Warner Bros. Discovery, The Walt Disney Company and Paramount debate their approaches to production, streaming, and winning audiences and subscribers.

Speakers: Cécile Frot-Coutaz – CEO, Sky Studios and Chief Content Officer, Sky

Andrew Georgiou – President & MD, Warner Bros. Discovery UK & Ireland and Warner Bros. Discovery Sports Europe

Nami Patel – Senior Vice President, Strategy and Business Development, The Walt Disney Company EMEA

Sarah Rose – President, Channel 5 and UK Regional Lead, Paramount

The future of the media universe – is scale the only way?

Local content offers a way forward for UK broadcasters and producers – in television, big is not always best. In the “new era of media”, claimed media cartographer Evan Shapiro during an effervescent presentation: “The user is in complete control of what they’re watching.”

Focusing on the big tech players that dominate his map of the most valuable media and tech companies, he said: “You can’t beat them at scale. In fact, in many cases, you have to work with them and compete with them simultaneously… you have to both bear-hug them and keep them at arm’s length.