Tiger Aspect

Commissioners explain how to get an idea on TV

Anna Cronin (Chair), Damian Kavanagh, Catherine Lynch and Kate Stannard (Credit: Paul Hampartsoumian)

“If you are defensive and precious about your idea, and you won’t let it evolve, whether that’s in your brainstorm or when you’re pitching to the commissioner, it’s just never going to go anywhere,” explained Catherine Lynch, creative director at Initial TV, which makes ITV gameshow Tenable

Initial’s head of development Kate Stannard agreed: “What you end up seeing on telly is often quite different to the thing you first said in the room.”