If BritBox, BBC Worldwide’s international subscription video-on-demand (SVoD) service, is to stand any chance of converting US consumers, it will need a major marketing push. Despite a plan to launch by the end of March, the joint venture between the BBC, ITV and AMC Networks that promises to deliver “best of British” content, it appears that even key industry players are unaware of its existence.
The match, which was also broadcast live on Sky Sports in the UK and Ireland, was produced in partnership with software company and live-streaming specialists Grabyo in order to reach out to Murray's global audience.
Matty Gentry, of the Wimbledon champion's management firm 77 Group, said: "We are interested in driving innovation around the event and Andy’s social media channels, and viewed this as a good platform to do that.”
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The number of people watching on-demand and live-streamed content through online TV Player apps is to be recorded for the first time.
The Broadcasters’ Audience Research Board (BARB), which already provides viewing figures for UK television audiences, will start producing a beta version of its TV Player Report in September.
The report is the first set of BARB data to focus on viewing that takes place on computer devices including laptops, tablets and smartphones.
