streaming

BARB to collect digital streaming figures

Radges on BBC iPlayer

The number of people watching on-demand and live-streamed content through online TV Player apps is to be recorded for the first time.

The Broadcasters’ Audience Research Board (BARB), which already provides viewing figures for UK television audiences, will start producing a beta version of its TV Player Report in September.

The report is the first set of BARB data to focus on viewing that takes place on computer devices including laptops, tablets and smartphones.