Disney+ steps in for families
When Disney announced that its eagerly awaited streaming service, Disney+, would launch in the UK and Western Europe in March no one knew that the service’s debut would coincide with a global pandemic keeping millions of people at home.
“With much of the UK looking for entertainment while they are stuck at home, Disney+ is likely to be a big hit,” said Shiv Pabari, director of media and entertainment at Simon-Kucher & Partners. “Families, in particular, will be excited by the content offered.”