Morley was one of the pioneers and innovators of the then nascent British television sector. The son of Jewish refugees from Nazi Germany, in 1956 he joined Associated Rediffusion as a director. Over three years at the new ITV company he produced more than 80 plays.
As a programme maker working in the exciting new medium, from the beginning he was able to adopt his own approach. “There was nobody to tell you what to do or how to do it,” he recalled. “Everything was live. The word video, let alone video-recording, hadn’t been invented.”