Narinder Minhas

I like this book. No, wait – I really like this book! There you have it. The truth, the whole truth, and nothing but the truth. Or is it? How can we distinguish the truth from a bald-faced lie? Am I, the reviewer, telling fibs just as brazenly as a seasoned politician?

In April, I was doing some online research. “Boil the ocean”, “jump the shark”, “blue ocean market”, I read. What are they talking about? Are they advocating moving offshore, I wondered? I was preparing to become CEO of Cardiff Productions, taking sole charge of the indie I co-founded in 2020, and wondering whether I should immerse myself in business books. So, I did what any telly person would do, and jumped on Google.