Miranda Sawyer

A lesson for the BBC’s future?

Few media initiatives during the pandemic have been as successful or as significant as the expansion of the BBC Bitesize education service. For parents attempting to homeschool their offspring while also working from home, having famous faces such as Marcus Rashford or David Attenborough helping children with their lessons was nothing less than a lifesaver.

BBC's James Purnell: “In a moment of crisis we are really reminded why we need public service media”

Speaking at an RTS webinar the BBC’s director of Radio and Education, James Purnell, said that the organisation effectively moved overnight to launch its popular and widely acclaimed home education initiative.

“Amazingly we provided an entirely new education service in lockdown – ten hours of new TV a week, 150 lessons a week, which hit a chord with the public,” he said.

Bitesize Daily lessons attracted record numbers as three million children tuned in on day one.