Lord Alan Sugar

Meet the 18 entrepreneurs competing to be Lord Sugar’s next Apprentice

Sugar will return to the boardroom alongside Baroness Karren Brady and Tim Campbell MBE. The newly inducted entrepreneurs will be thrown straight into the deep end, going to the Scottish Highlands in episode one to put on corporate “high-end away days.” Across the rest of the series, the teams will be tasked with everything from marketing children’s cereal and virtual escape rooms, as well as some away days of their own - to Jersey and Budapest.