Kevin MacLellan

I see technology as the great instigator of media – it is the pebble disturbing the surface of the pond. Decades of technological developments have enabled new ages of media. More recently, the [near ubiquity] of broadband has been a major agent.…  

Two-way communication with audiences has led to advanced methods of search and discovery, news and review, video serving, data collection and programmatic ad targeting.… 

The Chair of this year’s RTS London Conference, Kevin MacLellan, the London-­based Chairman of International at NBCUniversal, is proof that talent and hard work, rather than privilege and well-placed connections, can take you to the top of the entertainment industry. 

His blue-collar Brooklyn background was about as far as you could get from Hollywood or downtown Manhattan. MacLellan’s family expected him to follow in his father’s footsteps: they wanted him to work for the local phone company. He saw his future differently.