Follow the eyeballs, follow the money: the battle for consumer attention is hotting up
Broadcasters no longer battle just each other in the bid for growth. With expanding options in leisure and home entertainment, and consumers reeling from the cost of living crisis, the competition has broadened. Now, it includes other leisure pursuits as much as traditional rivals.
This battle for consumer attention was the focus of the second convention session, “Follow the eyeballs, follow the money: winning in the attention economy”.