Full Stream Ahead: How the Creative Industries Embraced Live Streaming
The global pandemic wreaked havoc on the live music industry with global revenues falling some 75% in 2020 year-on-year. No concerts, no fan engagement. It was harsh. But across the course of last year, artists have gone from playing pianos in their living rooms to performing in high-quality, ticketed live streams. The list included Gorillaz, Pete Tong, Foo Fighters and not forgetting Dua Lipa’s Studio 2054 livestream drawing in an impressive 5 million viewers.