Southern

Building a Buzz 2 - what makes a good PR campaign

Beyond promos, how do you build a buzz around the nation’s hottest television events such as Game of Thrones, Death in Paradise and Cold Feet? Press interviews? Social media? How about a news-grabbing stunt in the middle of central London? Public relations campaigns use a variety of eye catching techniques to grab attention, but can they match advertising in generating audience interest?

The Dawn of Broadcast TV

80 years ago this month, in November 1936,  the BBC started its television service from Alexandra Palace in North London. Following initial transmissions of interview and magazine programmes, it started to experiment with other types of show and tried out drama formats along with entertainment and factually-based productions.

IBC Review 2016 - in association with the IET

The IET welcomes the RTS to the recently refurbished Savoy Place on the banks of the Thames as they collaborate on this important update on new technologies and trends from IBC. Every September in Amsterdam the IBC Exhibition and Conference cover the entire supply chain of broadcasting and media content creation, management and delivery from acquisition to audience. This year's theme is Transformation in the Digital Era: Leadership, Strategy, Creativity in Media and Entertainment.

Full Stream Ahead: How the Creative Industries Embraced Live Streaming

The global pandemic wreaked havoc on the live music industry with global revenues falling some 75% in 2020 year-on-year.  No concerts, no fan engagement.  It was harsh.  But across the course of last year, artists have gone from playing pianos in their living rooms to performing in high-quality, ticketed live streams. The list included Gorillaz, Pete Tong, Foo Fighters and not forgetting Dua Lipa’s Studio 2054 livestream drawing in an impressive 5 million viewers.