Building a Buzz - what makes a good promo
The series promo or episode trailers are glossy art forms in their own right; ads for all the work, the talent, the craft skills and, of course, the money invested. But how do you build a buzz around a televisual event? Big close-ups of key talent? Snippets of major plot points? And, if you don’t have relevant footage, what then?
Join top award-winning creatives from ITV, Channel 4 and UKTV as they reveal the stories and craft behind some of their greatest campaigns.