Celebrities to take over Channel 4 airwaves for Mental Health Awareness Week

Celebrities to take over Channel 4 airwaves for Mental Health Awareness Week

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Friday, 5th May 2017
Stephen Fry (Credit: Channel 4)

Stephen Fry will lead a celebrity continuity takeover on Channel 4 next week in association with Mental Health Awareness Week.

The Channel 4 Continuity Creative Managers have partnered with mental health charity Mind to raise awareness for mental health issues in a week-long campaign.

Fry, President of mental health charity Mind, will be joined alongside Mind ambassador Ruby Wax and mental health campaigner Alastair Campbell, as well as celebrity supporters Dame Kelly Holmes, TV presenter Matt Johnson, Years and Years singer Olly Alexander and former football manager Alan Pardew.

The continuity campaign will run on Channel 4 from 8th-12th May and feature high profile voices discussing important issues surrounding mental health, including depression, anxiety and post-traumatic stress disorder.

The project will aim to raise public awareness about mental health issues and encourage viewers to discuss and seek help for their own mental health problems.

“As someone with bipolar disorder who has suffered especially from the shame and the silence and the lack of communication that my own unwillingness to come forward about my own condition led to, I know how important it is to talk," said Fry ahead of the continuity campaign.

Other celebrity supporters of the charity due to record their continuity announcements include Nicole Barber Lane (Hollyoaks) and Nicholas Pinnock (Top Boy), ex-military man Steve Gardener, artist Loren Connor, SB.TV founder Jamal Edwards MBE, Natascha McElhone (Designated Survivor) and ex-footballer Clarke Carlisle.

“Mental health impacts so many people's lives, far more than we are prepared to admit, so it's essential that we surface this iceberg of a taboo and talk about it in plain view," commented Channel 4’s Dan Brooke.

The celebrities supporting Mental Health Awareness Week will share their own experiences and encourage support for the campaign on Channel 4, E4 and More 4 as well as engaging in conversation on Twitter using the hashtag #MentalHealthAwarenessWeek.

“We all have mental health, and most of us in our lifetime are likely to experience a mental health problem," said James Harris, Head of Media at The Mental Health Foundation, who organise the annual Mental Health Awareness Week.

"Alongside there being much more we need to do to support people living with mental ill-health, Mental Health Awareness Week provides an opportunity to reinforce that there are steps we can all take to understand, protect and sustain good mental health.”

This is not the first time Channel 4 has experimented with different voices for continuity, using the slots between shows to highlight important issues and celebrate diverse voices.

Channel 4's continuity has previously featured people with disabilities and communication difficulties as part of Channel 4's Year of Disability, including people with albinism, dyspraxia, hearing difficulties and severe stammers.

As well as these campaigns, the continuity was taken over in February by LEGO Batman, voiced by Will Arnett, to celebrate the release of The LEGO Batman Movie.

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Stephen Fry will lead a celebrity continuity takeover on Channel 4 next week in association with Mental Health Awareness Week.