The channel will feature a mixture of original commissions, US exclusives including Code Black and MasterChef USA, and “the very best of BBC content” including same-day repeats of EastEnders and its weekend omnibus.

“UKTV is known for peerlessly strong channel brands, which guide audiences to shows that are perfect for them,” said UKTV controller Emma Tennant. “W will be no different, a premium channel for smart women and men seeking high-quality escapism.”

The channel will launch with original commissions including authored documentary strand ON, which will cover life in the digital age and feature films by radio DJ Sara Cox, musician Sophie Ellis-Bextor and journalist Grace Dent. The channel will also focus on key life moments such as getting married (Get Me To the Church) and buying a first home (Honey I Bought the House).

W will launch on 15 February on Sky 109/245, Virgin 124/191, BT & TalkTalk 407.