Breakfast with BARB: Understanding What People Watch

Breakfast with BARB: Understanding What People Watch

Thursday, 7 July, 2022
8.45am for 9am

Location

Indigo Room, The Soho Hotel
4 Richmond Mews
London
W1D 3DH
United Kingdom
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Centre Event

Join RTS London for a unique opportunity to hear from BARB’s Chief Executive over breakfast.

Please note this session is currently full. If you have booked tickets and can no longer attend, please provide RTS London with sufficient notice so that tickets may be reallocated to those on the waiting list. 

Last November, BARB began to report viewing of SVOD and video-sharing services such as Netflix, Amazon Prime Video and YouTube. This joins its existing reporting of pre-broadcast, live and post-broadcast viewing up to 28 days, and viewing on TV sets, tablets, PCs and smartphones.

At this RTS London event, Justin Sampson, BARB’s Chief Executive, will be in conversation with journalist and broadcaster, Nadine Dereza. They will talk about how UK viewers are watching video-on-demand services today, with insight from Justin into:

  • The uptake of SVOD services and how their audiences compare to those for broadcasters.
  • What, when and how audiences are watching on BVOD and SVOD services.
  • The binge-viewing behaviours generated by the different windowing strategies employed by the streamers – and whether original new shows or old favourites are more important for getting – and retaining – eyeballs.

Featuring exclusive insights for RTS London into a host of recent programme examples, this is one event not to be missed.  This event will include an audience Q&A.

BARB delivers the UK television audience ratings; the industry’s gold standard measurement of what people watch.

Producer: Phil Barnes

Associated Regional Term: 
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Join RTS London for a unique opportunity to hear from BARB’s Chief Executive over breakfast.