Sky will commission its own original children’s content, the broadcaster has announced.
New episodes of Morph, from Aardman Animation, will premiere on the new Sky Kids app later this year, alongside shorter clips featuring the legendary character, designed to encourage children to have a go at making their own models and films.
The network is also in discussion with other producers to create kids’ versions of some its favourite shows.
The Sky Kids app, which launches this week, is designed to allow children easy and safe access to suitable content.
“We have worked really closely with lots of children and their parents to design the new Sky Kids app” says Lucy Murphy, Head of Kids Content at Sky. “It means they can watch all their favourite shows in a really engaging way designed just for them. Safety is of fundamental importance so parents will be able to filter what their child watches according to their age.”
The app features popular series including Nick Jr.’s Paw Patrol and Boomerang’s Scooby Doo among thousands of episodes of children’s television.
Users can create multiple age-appropriate profiles, giving parents more control over what their children can watch. Upcoming features include a sleep mode that will allow parents to limit viewing time.
The launch of the app follows the results of research by Sky that found that 60% of parents with children aged 3 to 12 are worried about the types of programme they are viewing.