The studio entertainment series gives sellers and inventors the opportunity to showcase their innovations and sell them to an audience of real shoppers.

In the new four-part series the stakes are even higher, as the innovators will be given the opportunity to pitch to some of the UK’s biggest national retailers right before the most crucial shopping period of the year.

Sellers have only 90 seconds to showcase their products and impress an audience of 100 potential customers, who then vote if they like the product or not.

If the innovators can impress at least one of the shoppers, they will be given the opportunity to pitch to big-name retailers.

This pitch could lead to a bulk order from the retailers or see them spun off the revolving stage and replaced with the next seller.

The last series saw Sylvia from Sutton successfully pitch her solution for tired feet and land an order with a retail value of £225,175.

Rylan Clark-Neal, who is taking over Brian Conley for the Christmas series, said: “I love nothing more than always trying to get my hands on the latest products, so now I can’t wait to meet these fantastic inventors who have designed and developed some amazing items and see how many of our audience want to buy it now!”

Commissioning editor, Tim Hancock said: “The new, supercharged, peak-time series with Rylan promises festive fun and Christmas contraptions that are sure to surprise and delight.”