Advertising has a central role to play in funding the content our audiences love but this critical revenue stream is increasingly challenged by the rise of the tech giants. At a time when concern is growing about the veracity and quality of some online advertising, how can broadcasters fight back against the digital threat? Will clients and brands really pay for a quality and brand-safe environment or is this just a blip before online displaces broadcast as the winner in global video advertising? And what other innovation or changes could television deploy?
Hugh Dennis, Actor, Comedian and Writer
Nicki Brown, Advertising Controller, Argos
Ben McOwen Wilson, Director of Partnerships, YouTube Europe, Middle East and Africa
Alexi Mostrous, Head of Investigations, The Times
Kelly Williams, Commercial Director, ITV