The evolution of technology is having a dramatic impact on TV advertising and this influence is felt across advertising, scheduling, TV platforms and the broadcasters.
A panel of experts gathered to discuss the future of targeted -or addressable- advertising at a recent RTS Early Evening Event.
On the panel, chaired by journalist Anna Dobbie, were:
- Rich Astley, Chief Product Officer, Addressable TV, GroupM
- Simon Cook, Product and Business Development Director, YouView
- Chris Ladd, Senior Manager, Advertising, Media & Campaign Management, Nationwide
- Jonathan Lewis, Head of Digital and Partnership Innovation, Channel 4
- Jamie West, Deputy Managing Director, Sky Media UK & Group Director Of Advanced Advertising, Sky