This RTS webinar investigates how consumers are responding to all this choice, what drives their choice, and investigates how both legacy TV and video brands are tackling the new world and expand their tool kits to stand out find audiences.
Moderator Boyd Hilton, Entertainment Director, Heat and Deputy Editor, Pilot TV Magazine, is joined by Selma Turajlic, Co-founder and Co-CEO, Little Dot Studios, Zaid Al-Qassab, Chief Marketing Officer, Channel 4, and Rob Campbell, Head of Strategy, R/GA EMEA.
This webinar investigates how consumers are responding to all this choice and what drives their choice