Entertainment television is a tough game to get into. So how do you succeed in a genre where big ideas and big personalities dominate?

Ross McCarthy is the former Head of Unscripted at Buccaneer Media and previously Executive Producer and head of Development at Outline Productions. He is behind some of entertainment's most high-profile brands, from Health Freaks and Million Dollar Intern to Britain's Big Wildlife Revival and Desi Rascals. In this video he shares some tips on how to succeed in entertainment development.